What's In An Address?

When we use the United States Postal Service (USPS) to deliver our mail, we need to be very specific and give all the information needed to insure the mail piece gets to the intended person(s). This information is placed on several lines of the label or mailing piece.

Line:                        Type of Information

First                        Name of person(s) or Company Name

Second                        Attention line or Address 1

Third                        Address 2

Fourth                        City, State, Zip

"Mail prepared by a Mailer Service will process the address data record and add the +4 (digits) to the Zip Code and also add a barcode--POSTNET barcode or Intelligent Mail barcode. Automated mail pieces have a barcode to allow for electronic mail sorting by the post office." 

Automated mail systems use the ZIP+4 to sort. Which identifies the city & state. Then it looks at the line directly above the City, State, Zip. This line must tell then the exact place to deliver the mail item. This can be a PO Box number or a location address. There is a +4 number assigned to every location address in each postal area (City) of every State.

The location address (see Third line of address example: Address 2) consisting of:

Example —818 E 23^rd Street  or 2408 13^th Street

Primary Number + directional (E,W,N,S) + (name of or number for) + (ST, AVE, BLVD, DRIVE, LANE, ROAD) + (SUITE #, ROOM #, UNIT #, APT #)

Larger cities with high rise buildings begin to add more complex sequence to the address structure, but keep in mind that it is important to have all of the parts to the address to provide complete and correct addresses. We are mailing this important letter to this person. With accurate and complete addresses the mail will arrive on schedule just at the exact location we included in the address block on the envelope.

Watch for discussions when we review considerations for planning, creating and managing our home or business mailing list database.

Questions and comments to:

Gary at Big Red Printing

gary@bigredprinting.net           

Design Tutorial: How to Package a File in InDesign

When you package a file, the folder that you will create will contain all of the images and fonts that are used in your document. Packaging a file means that you do not have to outline your fonts before sending a file to a printer. Be sure to check with the printer to see what Suite of Adobe they are using. If you are using a higher version then them, there will be an additional step that you will have to do.

STEP 1: If you are using a higher version of Adobe then the print shop you will be sending your files to, you will first need to export your file to an IDML (InDesign Markup File). If you are using the same or a lower version of Adobe, then you can skip STEP 1.

STEP 2: Go to File> Package

When you click on package, the screen below will automatically pop up.

It appears that all links and fonts are found. If it appears that links and/or images are missing, you can go to their individual summary pages by clicking on the list on the left hand side of the box. 

If any of your fonts are missing, you will be able to correct that on this menu by using the find font feature.

Same goes for links. If any are missing, you will be able to update and find them here.

STEP 3: When you are done checking the details of you document, click PACKAGE. A box will pop up and say that  the publication must be saved before continuing. Click SAVE.

STEP 4: After you click save, a Printing Instructions box will pop up. (see below). You should fill in your basic contact information as well as any special instructions you have for the printer.

STEP 5: After you click continue, the Create Package Folder will automatically pop up.  Make sure that Copy Fonts, Copy Linked Graphics and Update Graphic Links In Package are all checked. Then click PACKAGE.

After you click package, a warning box will pop up where you have to verify that you have rights to the fonts that you used. Click OK

Below is a screen shot is what your packaged folder should look like.

Once your file is packaged, you can either burn your files to a disk or compress your folder and either upload it to the printer’s website or email the file directly to them.

The CMO's Guide to: The Social Landscape INFOGRAPHIC by @Mashable

Do you subscribe to Mashable’s Social Media Newsletter yet? If not, I would highly recommend it. It is a great resource for all the latest and greatest happenings in the social media world. I read their newsletter on a daily basis and enjoy every minute of it. In addition to Social Media news, they also have news on the latest Tech & Gadgets, Business & Marketing, Video, Mobile, Dev & Design, Media, Social Good and Startups.

Today I was intrigued by one of the articles that they had up. An infographic of “The CMO’s Guide to: The Social Landscape.” Mashable creates infographics on a number of topics, but I think this is by far the best yet. They graphically display which of the most of the popular social media sites, Facebook, Twitter, Flickr, Linked In, You Tube, Digg, StumbleUpon and Reddit are good, bad and okay for customer communication, brand exposure, traffic to your site and SEO.

Check it out!

Mashable's Infographic, "Which Social Sites are Best for Which Marketing Outcomes?"

What to Cook, Bake, or in General to Make Wednesdays

(a Rosarita recipe)
FAJITAS (fa-hee-tas)

Ingredients:
1 LB skirt steak, cut across grain in 1/4" strips - or cubed, boned and skinned chicken
2 TBS each: Corn oil and lemon juice
1 tsp each: garlic pwd. and seasoned salt
1/2 tsp each: ground oregano and pepper
1/8 tsp liquid smoke flavoring
1 c. each: green pepper strips, thin onion wedges and thin tomato wedges
1/2 c. Mild Chunky Taco Salsa
8 hot corn or flour tortillas

In medium bowl, combine first 8 ingredients. Cover and refrigerate 6 to 8 hours to marinate. In a 10" skillet, heat 3 tbs oil over high heat until very hot* Saute half of meat until beginning to lose redness, about 30 seconds. Add half of green pepper and onion and continue cooking 1-2 minutes or until crisp-tender; remove all from skillet. Repeat with remaining meat, pepper and onion, in additional oil if needed. Return all of meat mixture to skillet. Add tomato and 1/2 cup of salsa; simmer, tossing meat and vegetables, 1 minute longer. Serve immediately with additional salsa. Makes 4 servings.
*Note: Oil must be very hot to quickly sear meat and seal in juices.
Serving suggestions: Pieces of fajita meat and vegetables can be wrapped in a tortilla, pick up and eat taco-style.

Design Tip: Prepress Checklist

Once you have finished laying out and designing a job, you will need to figure out how you are going to send your files to the print vendor that you have chosen. Here’s a great resource for making sure your documents have high resolution and are press-ready.  Keep it handy and reference it when you are pre-flighting a job to send to a print vendor.

Preflight Checklist

• Ensure that all graphics and images are in their final size and correct resolution, 100% at 300 dpi
• Rotate, scale and edit images and graphics prior to placing them in page layout applications such as InDesign, Quark or Publisher
• Image file formats should be EPS or TIFF (if possible, not JPEG) and your should verify that you do not have any broken links
• All spot colors should be designated as spot colors and not as CMYK
• Spell check your document as most print vendors do not take responsibility for editing
• Remove any trapping (allow the print vendor to apply the trapping)
• Check for transparency and either flatten or notify the printer so they can flatten the file
• All bleeds should generally be set to .125 in. unless otherwise specified by the print vendor you plan to use
• Gather all source files: fonts, graphics, images and layout documents. Use the Package feature in InDesign or send the print vendor a high resolution PDF
• Prepare a mock-up to give the printer as a finished sample

Stay tuned…next Tuesday we will be posting step-by-step instructions on how to correctly package a file.

Source: Digital Job Preparation Guide for Designers, Zimmerman Printing Company

Item of the Week: Meet MeMe Cards

Are you looking for a creative way to compliment your business cards? If so, Meet MeMe cards might be just the product you are looking for.

It's as easy as 1-2-3. Image taken from Meet MeMe Website

­­

Meet MeMe cards are customized trading cards that contain a QR code on the front where you are able to link to as many social profiles or websites as you wish. What a great way to help people remember you long after your first meeting. Anyone with a smart phone will be able to scan your QR code, which will bring up a menu of the links you have chosen to connect your card to.

In addition to the QR code, the Meet MeMe card also offers you the space to include a Bio, a “Special Power” and a Quote. Consider your own personalized Meet MeMe trading card a tangible representation of your social media personality.

Taking Stock of Your Paper Options

Ahhh paper, I love it!  The creative horizon is wide open with so many colors, textures, and prints - it's exciting!  An interesting paper can put a personal stamp on any project, therefore, it requires some consideration.  Before choosing your paper, decide how it's going to be used and for the purpose of this blog, we're deciding that it's going to be used for print purposes.  I've chosen 3 properties to touch on: finish/smoothness, impurities, and opacity.

• Finish/Smoothness - this is the texture of the paper, the smoothness or roughness of its surface.  A smooth finish is good when copying a photograph or designing with full color in general.
• Impurities - specks, spots, and general imperfections that are left over from the paper-making process, which is all very normal.  In recycled paper, these imperfections come from inks, adhesives, etc., which are nearly impossible to completely remove.  When a best image or a clean look is required, choose a high quality non-recycled paper.  Otherwise, the look of recycled paper can be charming as well as make a statement about your ecological views!
• Opacity - this refers to how much light a sheet of paper blocks.  The importance of this comes into play when your project is two-sided or heavily inked.  The higher the percentage of opacity in a paper, the better that paper is for printing on both sides because the images will be less likely to show through.

Whether your project is personal or professional, in the printing world paper is the mode in which your message is carried.  Paper can give the underlying impression of class, environmental awareness, whimsy, or sensibility, don't be afraid to express yourself through it!