When we use the United States Postal Service (USPS) to deliver our mail, we need to be very specific and give all the information needed to insure the mail piece gets to the intended person(s). This information is placed on several lines of the label or mailing piece.
Line: Type of Information
First Name of person(s) or Company Name
Second Attention line or Address 1
Third Address 2
Fourth City, State, Zip
"Mail prepared by a Mailer Service will process the address data record and add the +4 (digits) to the Zip Code and also add a barcode--POSTNET barcode or Intelligent Mail barcode. Automated mail pieces have a barcode to allow for electronic mail sorting by the post office."
Automated mail systems use the ZIP+4 to sort. Which identifies the city & state. Then it looks at the line directly above the City, State, Zip. This line must tell then the exact place to deliver the mail item. This can be a PO Box number or a location address. There is a +4 number assigned to every location address in each postal area (City) of every State.
The location address (see Third line of address example: Address 2) consisting of:
Example —818 E 23rd Street or 2408 13th Street
Primary Number + directional (E,W,N,S) + (name of or number for) + (ST, AVE, BLVD, DRIVE, LANE, ROAD) + (SUITE #, ROOM #, UNIT #, APT #)
Larger cities with high rise buildings begin to add more complex sequence to the address structure, but keep in mind that it is important to have all of the parts to the address to provide complete and correct addresses. We are mailing this important letter to this person. With accurate and complete addresses the mail will arrive on schedule just at the exact location we included in the address block on the envelope.
Watch for discussions when we review considerations for planning, creating and managing our home or business mailing list database.
Questions and comments to:
Gary at Big Red Printing
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