Friday, April 20, 2012

Tweet, Retweet...What’s all the Chirping About.

Twitter 101 exclaims, “Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turing to Twitter as an effective way to reach out to businesses too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter.”

Twitter will prove to be a valuable social network to most companies, you just have to give it a chance. Twitter is a platform where you can quickly connect with your customers.  For example, some of the marketing implications for businesses to use Twitter include the following: Improve Customer Service, Hold Inexpensive Focus Groups, Follow Customers, Manage Customer Expectations , Recruit Employees, and Perform Inexpensive Market Research.

Once you are on Twitter, it soon comes time for you to prove to your boss that your use of Twitter has been successful. Similar to Facebook likes, you can’t judge a Twitter account by the number of followers it has. If you have 75 followers that you are engaging and interacting with on a regular basis, you are in a better position than a company that has thousands of followers but doesn’t pay attention to anything they have to say. 

If your followers aren’t the most important metric for you to measure your Twitter success, then how should you be measuring your Twitter influence? Following are a few of the many available websites that you should explore, they will help you uncover just how influential you are on Twitter.

Klout— (understand and leverage your Twitter influence)
PeerIndex— (a snapshot of what you talk about on Twitter)
Tweriod – (best times to tweet to reach your audience) – (track your links, see who is reading them)
Tweet Stats — (graph your Twitter Stats)
Twitalyzer— (in depth information on your followers)
Retweetrank— (see how many retweets you get)
Twentyfeet­­— (all your online stats in one place!)
Tweetlevel— (Twitter measurement tool)

Happy Tweeting!

Wednesday, April 4, 2012

An Editorial Calendar Will Save Your Sanity!

Social media tasks, marketing tasks—an editorial calendar will save your sanity. Do you sit down at the beginning of each month and lay out your plan for your social media and marketing efforts? If not, I would HIGHLY recommend that you start. You will be organized and your social media and marketing will be streamlined. Below is a sample Social Media Editorial Calendar.  You can adapt this to your needs—marketing or social media. An excel spreadsheet would be a great tool to utilize when creating your calendar.