Wednesday, June 27, 2012

App This, App That...Why Do I Need Apps?

Has your business explored the world of adding apps to your Facebook Page yet? If not, you might be missing out on some great marketing exposure as well as customer engagement! At Big Red Printing, we currently have 2 custom apps added to our website, one where we post this newsletter and the other where we post our monthly coupon.  

The app portion of your Facebook Page is great real estate to engage your customers, whether it is with coupons, newsletters, email sign-ups, etc. Facebook pages allow you to use up to 12 apps at one time! Some of the 12 apps that you are allowed are “mandatory” such as Photos, Likes, Events and Maps.

There are millions, well maybe that is a bit of an exaggeration, of apps out there, but I am going to explore a few of my favorites. (If you want to see what they look like in action, visit our Facebook page as we utilize them on our page:

App Bistro—
This is not an app, but it is my go to destination to discover new apps. App Bistro is full of suggested apps for many different categories. They will even email you weekly to tell you what apps they think you might be interested in based on your favorites.

Issuu-—issuu.comIssuu is an app that lets you publish and share your publications for free and embed them on websites, blogs, and social networks. This is a great place to store PDF documents and then use the code that issuu creates to embed on your Facebook Page. We use the Issuu app to post this newsletter on our page. 

Woobox is an awesome app that lets you create a wide variety of interactive things to add to your website such as: coupons, sweepstakes, polls, custom facebook tabs, photo contests, instant win games, Pinterest tabs, and Twitter tabs.

Wednesday, June 13, 2012

Why Video Marketing Makes Sense

Video marketing is one of the newest trends in the mix of marketing channels. Since 2007, the number of hours of video that are uploaded every minute has jumped from 8 hours to 48 hours (see the figure on the right). So why all the excitement about video?

1 word ­— YouTube: A video sharing service that allows users to watch videos posted by other users and upload videos of their own. The slogan of the YouTube website is “Broadcast Yourself.” 

Generally speaking, text articles don’t provide the same urgency as videos do. Videos offer a better, quality experience to the end user. In fact, once your videos start to create this urgency with end users, your videos will start becoming popular and end users will begin subscribing to your video channel so they don’t miss one.

Videos are one of the best ways to educate your customers on your products and services. It engages their senses, as well as utilizes technology that they already incorporate into their daily lives. Keep in mind that people are more likely to interact with your video if it is shorter - shorter sells.

4 Benefits of Adding Video Marketing to your Marketing Mix...
  1. Audience appeal - most people want to be entertained, they don’t want to read information
  2. Videos on demand - people can download your videos anytime and view them from anywhere (well almost anywhere!)
  3. Relatively inexpensive to produce
  4. Improve your rankings on Google’s search engine - Google allows videos to be searched and ranked
“Over 40% of people today watch online videos on a weekly basis with over 70% watching online videos at least 1 time per month!”