Wednesday, June 13, 2012

Why Video Marketing Makes Sense


Video marketing is one of the newest trends in the mix of marketing channels. Since 2007, the number of hours of video that are uploaded every minute has jumped from 8 hours to 48 hours (see the figure on the right). So why all the excitement about video?

1 word ­— YouTube: A video sharing service that allows users to watch videos posted by other users and upload videos of their own. The slogan of the YouTube website is “Broadcast Yourself.” 

Generally speaking, text articles don’t provide the same urgency as videos do. Videos offer a better, quality experience to the end user. In fact, once your videos start to create this urgency with end users, your videos will start becoming popular and end users will begin subscribing to your video channel so they don’t miss one.

Videos are one of the best ways to educate your customers on your products and services. It engages their senses, as well as utilizes technology that they already incorporate into their daily lives. Keep in mind that people are more likely to interact with your video if it is shorter - shorter sells.

4 Benefits of Adding Video Marketing to your Marketing Mix...
  1. Audience appeal - most people want to be entertained, they don’t want to read information
  2. Videos on demand - people can download your videos anytime and view them from anywhere (well almost anywhere!)
  3. Relatively inexpensive to produce
  4. Improve your rankings on Google’s search engine - Google allows videos to be searched and ranked
“Over 40% of people today watch online videos on a weekly basis with over 70% watching online videos at least 1 time per month!”
Source: prweb.com


11 comments:

  1. Another great advantage of video marketing is that it will make your service and brand more relatable to your target audience. You will be able to share your experiences and make your audience feel you are talking to them personally. Plus, you will be able to relay your message in a short period of time, thus saving you money, and you can hold your viewers' attention better.


    (Rose Ector)

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  2. Great point Rose! Thanks for sharing. It's all about connecting with your audience on a personal level!

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  3. its really great. My Video Talk is reliable referral marketing business or not?

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  4. Hi! Would video marketing is possible with low speed internate?Timothy Gates

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  5. Today, people are more engaged in watching videos, which is why you can say that video marketing is a very powerful strategy. It allows you to draw more people to your site, especially now that sharing and recommending videos is the name of the trend, and even more so when your video goes viral. Well, you always have to keep your viewers fascinated and involved in you, and for as long as your video is interesting and entertaining to them, they will also continue expressing their interest in you. :)

    Tanisha Castorena

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  6. Video marketing is a great way to educate or inform people. Many enjoy watching videos because they know that they really can learn something from these videos. Through these videos, you can give your customers advice regarding a certain aspect of their life. Promoting products and services will also be made easier by means of tutorial or other efficient strategies. They would love you for providing them with information, and this will help you to gain their trust, and to cement your company’s integrity as well.

    Jamie Viggiano

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  7. Such a great way of marketing through video! Plus it has it's advantages towards other marketing strategies! This is definitely a good one to post on our marketing blog!

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  8. This is a great article and certainly will help stop wasting time, one of the things that we continually see with both sales and marketing is the confusion between activity and results.Thanks for share with us such a useful information.
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