Video marketing is one of the newest trends in the mix of marketing channels. Since 2007, the number of hours of video that are uploaded every minute has jumped from 8 hours to 48 hours (see the figure on the right). So why all the excitement about video?
1 word — YouTube: A video sharing service that allows users to watch videos posted by other users and upload videos of their own. The slogan of the YouTube website is “Broadcast Yourself.”
Generally speaking, text articles don’t provide the same urgency as videos do. Videos offer a better, quality experience to the end user. In fact, once your videos start to create this urgency with end users, your videos will start becoming popular and end users will begin subscribing to your video channel so they don’t miss one.
Videos are one of the best ways to educate your customers on your products and services. It engages their senses, as well as utilizes technology that they already incorporate into their daily lives. Keep in mind that people are more likely to interact with your video if it is shorter - shorter sells.
4 Benefits of Adding Video Marketing to your Marketing Mix...
- Audience appeal - most people want to be entertained, they don’t want to read information
- Videos on demand - people can download your videos anytime and view them from anywhere (well almost anywhere!)
- Relatively inexpensive to produce
- Improve your rankings on Google’s search engine - Google allows videos to be searched and ranked
“Over 40% of people today watch online videos on a weekly basis with over 70% watching online videos at least 1 time per month!”