Word of mouth marketing has always been the most effective form of marketing because, naturally, we trust our friends opinions about products and services that they have used. Social Media has changed word of mouth marketing because now you are able to get opinions from more people than just your social circle. Did you know that product reviews posted by strangers are among the most trusted sources of information?
According to DP Dialogue, “14% of people trust ads, while 78% of people trust consumer recommendations. This means that 2/3 of the economy is influenced by personal recommendations.”
Before today’s consumer visits a store, they grab their laptop, Ipad, tablet, smartphone, or any other wired device and visit social media sites, company websites, reviews sites, and etc. to learn about a product or service. The following are some social actions that consumers take:
• Getting an online referral from a friend
• Becoming a friend or follower of a brand
• Reading blogs where products and services are discussed
• Writing reviews about products and services they have purchased
• Seeing a brand mentioned on a social networking site such as Facebook, Twitter,
or Google+
So, keep in mind that customers are talking about your brand right now, both online and offline. Word of mouth marketing is FREE, but it is your job to get out there and be responsive and interact with your customers.
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