“A fundamental shift in the way we communicate.”
Social media has evolved what used to be a message to consumers to conversations between consumers and marketers. Consumers no longer want to be told what product or service is good for them and their families. Therefore, today’s consumers are heading to the internet to figure out what products and services they should purchase. The Internet allows consumers to find incredible detail about products and services from every possible source, such as: blogs, search engines, social networks, review sites, etc.
Social networks provide marketers a platform to hold conversations and interact with their customers. Social media allows far more options than just loyalty cards for keeping in touch with consumers and driving them to make repeat purchases. Social networks allow marketers to develop awareness for their business, establish expertise, build relationships with customers, and improve customer service by being able to give immediate feedback.
Having a social media presence is so important to marketers because today’s consumers are taking “social actions.” Consumers are getting online referrals from friends, becoming a friend or follower of a brand, reading blogs where products and services are discussed and seeing the brand mentioned on social networking sites. Consumers are spending more time online than ever before and to reach them and stay competitive, marketing online is not an option anymore, it is a requirement!
Your customers are already there, are you ready to go social?
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