Have you ever looked at the Insights for your Facebook Fan Page and wondered how to use the metrics that you are given to better market through Facebook? Do you know what the metrics mean? Following are the definitions of two very important metrics when it comes to marketing your business on Facebook:
People Talking About This
- The only Facebook metric that is visible to the public
- Represents the total number of people who have engaged in your page in any way. over the past 7 days, (i.e. liking, commenting, sharing, answering questions, responding, etc.)
Track “engaged” users
- Engaged users are unique people who have clicked any where on a post (during a 28 day time period)
- You can click on the number to see a pie chart of how your audience interacted with a particular post
- The pie chart will also tell you if there has been "negative feedback" to a certain post. This usually means that someone has hidden your update
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| A screen shot of the engaged users box that shows how your fans have interacted with a specific post. |
These are only a few of the important metrics that you should keep track of for your Facebook page. So, if you have 30 likes or more, head over to your Facebook page and start sorting out your insights!
Source: “FB Marketing All-In-One for Dummies” by Amy Porterfield
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