Why Every Business Professional Should be LinkedIn: Be found • Find others • Demonstrate your expertise • Give a professional first impression • Join industry specific groups • Keep up with competitors • Research potential customers before your first meeting
What is LinkedIn? LinkedIn is a professional networking site where you can build your resume, add connections, join groups and contribute to conversations. According to their website the network currently has 135 million members. This includes approximately 43% of business people.
A LinkedIn profile is something that everyone should have. Your profile will help you to connect with other professionals in your area or specialty. Having a presence on LinkedIn will help you network with these professionals by exchanging knowledge, ideas and opportunities. Similar to Twitter and Facebook, LinkedIn allows users the capability to follow status updates of professionals in their network.
HERE’S YOUR CHALLENGE: I challenge each and every one of you to visit the LinkedIn Learning Center (learn.linkedin.com) to find out how LinkedIn can help you grow professionally and help your businesses grow. When you are done “learning,” create a profile and start networking!
When you are finished creating your profile on Linked In, if you are serious about learning more about LinkedIn, the first person I suggest that you follow is Wayne Breitbarth, a Social Media Trainer, Speaker and Consultant. I first attended one of Wayne’s seminars when I was a member of SMPS (Society of Marketing Professionals) in Wisconsin. He opened my eyes to features of LinkedIn that I had not utilized and he can help you do the same. Wayne posts on his profile daily with useful articles and information on how to effectively use LinkedIn. If you would ever have the opportunity to attend one of his seminars, I would highly recommend it!
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