Color is an important part of visual arts….more importantly your logo. Different colors have different meanings and are used in logos to convey a specific message. So, when you are designing your logo for the first time or you are going through a redesign, be sure to pay attention to the definitions of colors below and choose wisely!
Red: Action, Adventure, Aggressive, Danger, Drive, Energy, Excitement, Love, Passion, Strength and Vigor.
Red is an extreme and emotionally intense color. It is often used in logos to grab a viewer’s attention, raise one’s blood pressure or make people hungry.
Pink: Appreciation, Delicate, Femininity, Floral, Gentle, Girly, Gratitude, Innocence, Soft and Tranquil.
Pink conjures feelings of innocence and delicateness. It is often used in logos to add a feminine flare.
Orange: Affordable, Creativity, Enthusiasm, Fun, Jovial, Lighthearted, High-Spirited and Youthful
Orange is a common color seen in logos that offers a sense of openness and friendliness. Its bright and cheery nature captures the attention of viewers. Orange is used in logos to create playfulness or stimulate emotions and even appetites.
Yellow: Caution, Cheerful, Cowardice, Curiosity, Happiness, Joy, Playful, Positivity and Warmth
Yellow is the most difficult color for the eye to take in. Yellow is often used in logos to get attention, create happiness and warmth.
Green: Crisp, Environmental, Fresh, Harmony, Health, Healing, Inexperience, Money, Mature, Renewal and Tranquility
Green is calming, refreshing and conservative. You can often find it used in companies that want to portray themselves as eco-friendly.
Blue: Authority, Calm, Confidence, Dignity, Established, Loyalty, Power, Success, Secure and Trustworthy
Blue is the most popular color in logo design. It is used extensively in government, medical and fortune 500 company logos.
Purple: Ceremony, Expensive, Fantasy, Justice, Mystery, Nobility, Regal, Royalty, Sophistication and Spirituality.
Purple symbolizes rank and authority. Purple is rarely used in logos because it is rare in nature.
Brown: Calmness, Depth, Earth, Natural, Roughness, Richness, Simplicity, Serious, Subtle, Utility and Woodsy.
Brown suggests utility, earthiness, woodiness and subtle richness. It is the color of earth and is abundant in nature. It is widely used in legal logos.
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