Just because you build it, it doesn't mean they are going to come! I'm sure most of you have heard this familiar phrase, but it is very true when it comes to social media. Once you establish your social media presence, next comes PROMOTION, PROMOTION, PROMOTION!
Below are a few ideas that you could use in order to promote your social media presence.
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This is an example of an advertisement that Debenhams placed promoting their Facebook presence. |
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We have signs hung up in our building telling people about our Facebook Page. |
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One of my favorite ways of promoting social media are Meet Me Me cards. They are social media trading cards, but they could be used in place of business cards. They include basic contact information about, a short bio, a quote and a “special power.” It also includes a QR code which you can choose links and websites to direct people to when they scan it. |
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QR codes are a wonderful way to promote social media. They are up and coming and you will start seeing them more and more. QR codes are so great because you can lead people anywhere, to your facebook page, to a custom landing page, to your website, to a sign up form, etc. Include QR codes on postcards of flyers promoting your social media presence. |